EFFECT OF JOINT VENTURE ON SUSTAINABLE PERFORMANCE OF SELECTED COMMERCIAL BANK IN NORTH RIFT

Albert kiptanui Cheruiyot, Dr. Josphat Kwasira, Dr. Joyce Amuhaya

Abstract


Sustainable performance is an engagement of a company in all dimensions and for all drivers of corporate sustainability. An institution with good performance realizes high profits, retain customers, and have competitive advantage and sustainability in the market. However, some banks in Kenya have been experiencing poor performance due to liberalization and competition. Sustainable performance has elicited intellectual debates for many years, with empirical studies showing that firms with poor performance do not survive in the end. Strategic alliances have become a cornerstone of global competition. The objective of the study was to establish out effect of joint venturing, on sustainable performance of selected commercial bank in north rift Kenya. The study guided by theory of Joint Venture. Descriptive survey research design used. Populations of this study was 300 respondents whom are managers and bank tellers of the financial institutions. The sampling frame for the study was the list of the selected commercial bank in north rift region Kenya. Primary data was collected using questionnaires and secondary data through textbooks and journals. A pilot study done where Cronbach alpha coefficient used to test for reliability while content validity used for validity test. Data processing and analysis done by both descriptive and inferential statistics. Descriptive statistics involved use of mean, frequency, standard deviation and variance. Inferential statistics implied product moment, correlation. The findings of this study explained the extent to which strategic alliances and sustainable performance of selected commercial banks in Kenya. The study was of important to government in boosting the realization of the socio – economic aspects of the Kenyan Vision 2030, management of commercial banks also benefited by knowing the engagement levels of their workforce and researchers to fill in the identified research gaps.

Key Words:  Joint Venture, Sustainable performance, Strategic alliance


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