Pascalia Mumo Kioko, Dr. Paul Kariuki


Strategic implementation enablers are the factors or elements that support the successful execution of a strategic plan within an organization. These enablers are essential for translating strategic goals and objectives into actionable initiatives and achieving desired outcomes. State corporations have investment to the tune of 20% globally contributes to 5% of employment and more than 40% of the output in many nations. However, performance of some of the state corporation has been on the decline as they are not able to meet their set objectives and goals. The purpose of this study is to investigate the strategic implementation enablers and performance of commercial state corporations in Kenya. The study specific objectives are to establish the effect of strategic communication and strategic articulation and performance of commercial state corporations in Kenya. The study employed a cross-sectional research design. The study was only target commercial state corporations in Energy sector which are Kenya Pipeline Corporation, KenGen, National Oil Corporation, and Kenya Power & Lighting Company. The unit of analysis was senior and middle management working in selected commercial state corporations. The reasons for this choice is that the strategic implementation and performance programmes is part of their duties. This research applied Slovin’s formulae to arrive at the study sample of 142 from a target population of 220 participants. Stratified random sampling technique was used. The study used primary and secondary data. A structured questionnaire was used to collect the primary data. Descriptive and inferential statistics was used to analyze information generated from respondents. Descriptive statistics analysis included mean and standard deviation while inferential statistics included correlation analysis and multiple regression analysis by use of Statistical Package for Social Science (SPSS) version 29. The analysis comes to the conclusion that corporation utilizes a bunch of communication medium based on the information to be disseminated and that the communication in the corporation is executed frequently. In addition, the study concludes that that goals of the firm are communicated to employees through strategic conversations and that they constantly talk to the staff about where we are going and how they can contribute. The study recommends that the state corporation should clearly communicate corporation goals to all employees by engaging in strategic conversations. In addition, the study recommends that state corporation should strategically choose the communication medium based on the information to be disseminated.


Key Words: Strategic Communication, Strategic Articulation and Commercial State Corporations

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