STRATEGIC MANAGEMENT MODELS AND PERFORMANCE OF FOOD AND BEVERAGE MANUFACTURING FIRMS IN KIAMBU COUNTY, KENYA

Emily Makumi, Dr. Robert Mangana

Abstract


The manufacturing sector including food and beverage manufacturing firms has been earmarked to be a key pillar towards the realization of Kenya’s vision 2030. However, several manufacturing firms are operating below capacity and others closing down their subsidiary factories. The general research objective was to assess the influence of Strategic Management Models on performance of food and beverage manufacturing firms in Kiambu County, Kenya. Specifically, the study sought to establish the influence of benchmarking on performance of food and beverage manufacturing firms in Kiambu County, Kenya and to determine the influence of SWOT analysis on performance of food and beverage manufacturing firms in Kiambu County, Kenya. The study adopted a descriptive research design. According to KAM (2022) report, there are 189 manufacturing firms in Kiambu County, out of these, 76 are food and beverage manufacturing firms. This study therefore target 456 management employees working in the 76 food and beverage manufacturing firms in Kiambu County. The study’s sample size was reached at using Krejcie and Morgan sample size determination formula. This research used a questionnaire to collect primary data. The study collected quantitative data which was analysed using descriptive and inferential statistics using the Statistical Package for Social Sciences (SPSS) version 24. Multivariate linear regression was used to determine the relationship between the dependent and independent variables. The study concludes that benchmarking has a positive and significant effect on performance of food and beverage manufacturing firms in Kiambu County, Kenya. The study also concludes that SWOT analysis has a positive and significant effect on performance of food and beverage manufacturing firms in Kiambu County, Kenya. Based on the findings, the study recommends that the management of beverage manufacturing firms should implement a structured benchmarking process that involves comparing their operations and practices with those of industry leaders both locally and globally. By systematically evaluating key performance indicators such as production efficiency, quality control, and customer service against best-in-class competitors, firms can identify performance gaps and areas for improvement.

Key Words: Strategic Management Models, Strategic Management Models, SWOT Analysis


Full Text:

PDF

References


Abazeed, R. A. M. (2017). Benchmarking Culture and Its Impact on Operational Performance: A Field Study on Industrial Companies in Jordan. International Journal of Academic Research in Economics and Management Sciences, 6(1), 162-177.

Alawneh, A. L. (2017). The Impact of Strategic market orientation on Performance: An Exploratory Study in the Jordanian Banking Industry. Retrieved from http://www.digitalcommons.www.na-

Ali, A. M & Wambua, P. (2022). Strategic management models and performance of Mandera County Government, Kenya. European Journal of Business and Strategic Management, 4(5), 31-48.

Amit, E. & Zott, A. (2017). Survey research methods. Belmont, CA: Wadsworth Publishing.

Asrofah, T., Zailani, S., & Fernando, Y. (2017). Best practices for the effectiveness of benchmarking in the Indonesian manufacturing companies. Retrieved from https://www.researchgate.net/publication/235290972_

Baraza, D. N., & Arasa, R. (2017). Effects of competitive strategies on performance of manufacturing firms in Kenya a case study of east Africa breweries limited. International Journal of Economics, Commerce and Management, United Kingdom, 5(9), 311-328.

Bart, C., K., Bontis, N., & Taggar, S. (2016). A Model of the Impact of Strategic market orientations on Firm Performance. Retrieved from https://www.researchgate.net/publication/240258617_A_Model_of_the_Impact_of_Mission_Statements_on_Firm_Performance

Bouwman, H., Nikou, S., & de Reuver, M. (2019). Digitalization, business models, and SMEs: How do business model innovation practices improve performance of digitalizing SMEs?. Telecommunications Policy, 43(9), 101828.

Brannon, G., & Wiklund, E. (2016). Collaboration Networks, Structural Holes and Innovation: A Longitudinal Study. Administrative Science Quarterly, (45), 425-455.

Di Valentin, H., Burkhart, Z., & Vanderhaeghen, N., (2016). Factors influencing women business development in the developing countries: Evidence from Bangladesh. International Journal of Organizational Analysis, 17(3), 202 – 224.

Gakuba, U. G & Gitahi, N. (2023). Benchmarking and employee performance in Rwanda. Journal of Human Resource & Leadership, 7(5), 88-109.

George, W., & Bock, C. (2017). Banking for the poor: the role of Islamic banking in microfinance initiatives, Humanomics, 24(1), 49 – 66.

Girangwa, K. G, Rono, L & Mose, J. (2020). The influence of risk assessment on organizational performance: evidence from Kenyan State Corporations. Journal of Accounting, Business and Finance Research, 8(1), 11-20.

Kahuria, N. N, Sheikh, S. A, Ngugi, J, Muriuk, D & Mwaniki, A. W. (2020). Role of benchmarking on employee performance in the public sector in Kenya: (a case of senior management course participants of Kenya school of government Mombasa). The Strategic Journal of Business & Change Management, 5(4), 2289-2299.

Kanaga, I. F & Wanjala, M. Y. (2023). Risk assessment and organizational performance of Taita Taveta County, Kenya. International Journal of Social Sciences Management and Entrepreneurship, 7(1), 40-52.

Kazi, J., (2018). Predictors of Online Buying Behavior,” Communications of the ACM, 42(12), 32-38.

Kiowi, L. O, K’Obonyo, P. O & Ogutu, M. (2020). Exploring the effect of strategic marketing orientation on employee job performance in Tanzania state corporations. International Journal of Academic Research in Business and Social Sciences, 6(8), 31-53.

Mahulo, K. (2017) Microenterprise as a practical alternative to maquiladoras", International Journal of Social Economics, 28(10/11/12), 815 – 830.

Meresa, M. (2019). The Effect of Strategic Management Practices on the institutional Performance; the case of Dedebit credit and saving institution in Eastern Tigray. SocioEconomic Challenges, 3(3), 80-97.

Nasir, W. M. N. W. M, Mamun, A. L & Breen, J. (2020). Strategic marketing orientation and performance of SMEs in Malaysia. Retrieved From, file:///C:/Users/user/Downloads/

Njoku, A., & Kalu, D. (2017). Brick and Click Model: An important Tool for Web Marketing, International Journal of Engineering and Advanced Technology (IJEAT, 3(3).

Okwemba, J. A & Njuguna, N. (2021). Effect of SWOT analysis on performance of Chemelil Sugar Company in Kisumu County, Kenya. Journal of Strategic Management, 5(4), 57-69.

Olaiya, K. I, Olowofela, O. E, Adebayo, E. O & Ariyibi, M. E. (2022). Risk assessment and performance of insurance companies in Nigeria. Turk Finance And Economics Research, 2(1), 50-72.

Oteri, J.A., Kibet, T., & Ndungu, J., (2017). Modern Market Channels and Strawberry Farmers in Michoacán, Mexico: Micro study report. Regoverning Markets Programme.

Peace, N., Ezejiofor, R. A., & Ajike, A. (2017). Effect of SWOT Analysis on Performance of Manufacturing Firms in Nigeria. International Journal of Innovative Finance and Economics Research 5(4), 40-51.

Sabo, T. (2020). An analysis of strategic management models impact on business. Turkish Journal of Computer and Mathematics Education, 11(2), 1013-1017.

Samad, S, Alghafis, R &Al-Zuman, A. (2020). Examining the effects of strategic management models and organizational culture on organizational performance. Management Science Letters 8 (2018), 1363–1374.

Umuhire, C. A & Irechukwu, U. N. (2023). Strategic marketing orientation and organizational performance of media organizations in Rwanda. a case of Igihe Limited. The Strategic Journal of Business & Change Management, 10(4), 728–741.

Uwanyiligira, J. A. (2021). Strategic management models and service delivery in public institutions in Rwanda a Case of National Land Centre. International Journal of Scientific and Research Publications, 11(1), 119-145.

Zott, L., Amit, W. & Massa, D., (2017). Women business ventures in Swedish university incubators, International Journal of Gender and Entrepreneurship, 5(1), 78 – 96.


Refbacks

  • There are currently no refbacks.