STRATEGIC APPROACES AND PERFORMANCE OF CONSTRUCTION INDUSTRY IN KIAMBU COUNTY, KENYA

Catherine Muthoni Karugia, Dr. Mary Mwanzia

Abstract


The construction industry plays a pivotal role in the economic development of Kenya, significantly contributing to both the country’s GDP and employment creation. However, the construction industry in Kiambu County, Kenya, faces several challenges that impact the delivery of projects, cost efficiency, and the overall quality of work. These challenges are multifaceted and require targeted solutions to ensure sustainable growth in the sector. The general objective of the study is to determine the influence of strategic approaches on performance of construction industry in Kiambu County, Kenya. Specifically, the study sought to determine the influence of resilience on performance of construction industry in Kiambu County, Kenya and to determine the influence of innovation on performance of construction industry in Kiambu County, Kenya. This study was anchored on Social Cognitive Theory and Diffusion of Innovations Theory. This study adopted a descriptive research design. This study was conducted in the construction industry in Kiambu County, Kenya. According to National construction authority (2024) there are 124 on-going projects in the construction industry in Kiambu County, Kenya. The study targeted project managers and contractors in each project hence the total population was 248 respondents. Since the target population is small, the study used census method hence all the 248 respondents participated in the study. This research used a questionnaire to collect primary data. A pilot test was conducted to assess the questionnaire’s validity and reliability of the data that was collected. The study collected quantitative data from closed- ended questions. The analysis involved both the descriptive and inferential statistics using the Statistical Package for Social Sciences (SPSS) version 24. The collected data was further analyzed using multi linear regression to determine the relationship between the dependent and independent variables. The data presentation was done by use of tables and figures. The study concludes that resilience has a positive and significant effect on performance of construction industry in Kiambu County, Kenya. In addition, the study concludes that innovation has a positive and significant effect on performance of construction industry in Kiambu County, Kenya. Based on the findings, the study recommends that the management of construction industry in Kenya should prioritize building organizational resilience through strategic planning and risk management. By developing a robust framework that anticipates potential challenges, construction companies can mitigate risks and maintain steady performance even in volatile conditions.

Key Words: Strategic Approaches, Resilience, Innovation Performance of Construction Industry


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