Jacob Otieno Opere, Dr. Mary Mwanzia


This research provides in-depth analysis on the role of management practices and the importance of telecommunication institutions in Kenya. Currently Kenya has a total of 19 entities categorized as Ministries, Departments, Agencies and state Corporation (MDAS). The research aims to assess how management practices affects performance of public communication Institutions. Despite extensive research on the factors that contribute to the success of public institutions, there was a need for more research on the communication industry with an aim of looking at how practices of management contribute to its success; hence the study aimed at weighing on management practices as one of the key elements with an understanding of making recommendations that can be used to improve the performance of the public sector through proper management. The research design was descriptive survey of selected outlets and branches of the Postal Corporation of Kenya. A stratified random sampling technique chosen the intended sample size from the group. Data was collected by the use of questionnaires which was distributed to targeted respondents who returned the completed forms for analysis. The target population was the staff at the Postal Corporation of Kenya, covering 2,712 participants. From this a sample size of 349 staff was drawn by using Slovins formulae (n= N/(1+Ne2)). The collected data was presented and analyzed through report writing, tabulation, and simple statistics. The study concludes that structural alignment has a significant effect on performance of public communication institutions in Kenya. The study also concludes that technology integration has a significant effect on performance of public communication institutions in Kenya. From the findings, this study recommends that the organization should establish clear and cohesive coordination mechanisms between different departments or units within the institutions.

Key Words: Structural Alignment, technological integration, performance

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