Beth Njoki Njeri, Dr. Wallace Atambo


The organization's focus on retaining the workforce is essential for efficiency and effectiveness in serving customer needs.  Long-term employees usually possess a deep understanding of the organization's processes and institutional knowledge. This reduces the turnover and its related costs, thereby contributing to better performance. The current research examined the effect of retention strategies on employee performance of the Water Resources Authority.  The specific objectives of the study included; to determine the effect of employee engagement strategy on employee performance and to ascertain the effect of work-life alignment strategy on employee performance. The study was anchored by theories that comprise the human capital theory, and job embeddedness theory. A descriptive research design was utilized. The target population comprised human resource officers and managers working with the Water Resources Authority. Data was collected using questionnaire. Both descriptive and inferential data analysis methods were employed. To aid in the data analysis, Statistical Packages for Social Sciences (SPSS) was used. The presentation of the findings done through tables. In conclusion, the employee engagement in the realm of retention strategy enhanced employee performance. It was observed that prioritizing employee engagement strategy leads to increased levels of productivity and job satisfaction. Further, , the work-life alignment strategy has a notable effect on employee performance in the Water Resources Authority. Specifically, employee assistance programs offer crucial support to individuals encountering personal or professional challenges, thus enhancing overall well-being and decreasing stress levels. First, it is recommended that Water Resources Authority should regularly share organization’s plans and challenges with employees to foster transparency. It is also recommended that Water Resources Authority should cultivate a culture that places importance on employee well-being by implementing policies that facilitate workload management.


Key Words: Retention Strategies, Employee Engagement Strategy, Work-Life Alignment Strategy

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