INFLUENCE OF STRATEGIC LEADERSHIP ON FINANCIAL SUSTAINABILITY OF NGOS IN THE ADVOCACY SECTOR IN KENYA

Aidah W. Alice, Dr. Esther Waiganjo, Dr. Agnes Njeru

Abstract


Abstract

The study’s main objective was to examine the influence of strategic leadership on the financial sustainability of NGOs in the advocacy sector in Kenya. The study employed a mixed-methods research approach and utilized a cross-sectional survey design. The study’s target population consisted of 11,176 NGOs in the advocacy sector in Kenya, with a sample size of 384 NGOs. The correlation index between strategic leadership and financial sustainability was positive and significant, r (304) =0.678; p≤.05. This inferred that as the level of strategic leadership increases, the financial sustainability also increases. The T value for strategic leadership was also significant: T (304) = t=19.457; β= 0. 0.453.; P≤.05. This implied that for each unit increase in strategic leadership, the financial sustainability of the NGOs could increase by 0.453 units. This inferred the rejection of the null hypothesis, and the conclusion made was that H1 (There is a significant influence of strategic leadership on the financial sustainability of NGOs in the advocacy sector in Kenya). The researcher recommends the institutionalization of strategic leadership by NGO management and a policy action by the regulatory authorities to provide necessary training for the NGOs so as to incubate their skills for effective strategic leadership.

Keywords: Strategic leadership, Financial Sustainability


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References


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